Who are we?
We’re proud to introduce ourselves as two doctors who turned our passion for creativity into something tangible—timeless jewellery.
We believe jewellery is more than just an accessory—it’s a statement of individuality, a reflection of identity, and a celebration of the blend of cultures that shape us.
With dedication, attention to detail, and a love for storytelling, We Are Ruba was born—a brand that bridges worlds and creates meaningful connections through design.
We aspire to cultivate a community that celebrates connection, culture, and creativity.
Our Goal
Our designs blend traditional Eastern inspiration with elements of Western minimalism, bringing to life the themes of symbolism, literature, and nature in timeless jewellery.
With a strong commitment to returning what we have received from our sources of inspiration - we will commit to donating 2.5% of profits to initiatives supporting these regions.
Sustainability is also a core essence of our brand, and to honour this our workshops use solar power, recycled metals and recycled water in the manufacturing of our handcrafted jewellery by local artisans.
Our jewels act as a beacon to a community of like-minded individuals who see value in staying in touch with their roots and elevating the collective consciousness of humanity as a whole.
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Quality
From the design stages, to sampling to quality control we strive for an offering unattainable elsewhere, whilst still remaining accessible to all.
Heritage
Ruba is more than just a name—it represents the heart, soul and aspirations of our brand.
In Urdu, “Ruba” has connotations of grace and beauty, whilst in Arabic it portrays elevation, resilience and strength.
With our talismans of identity; embodied in jewellery we hope to convey all that Ruba denotes across cultures.
Sustainability
At We Are Ruba, sustainability is at the heart of everything we do:
Recycled metals – No unnecessary mining, just responsible craftsmanship and reuse of resources.
Solar-powered production – Using energy with a lighter carbon footprint for a brighter future.
Water conservation in manufacturing – Reducing waste, by ensuring water used in the crafting process is recycled.
Jewellery should be a symbol of creation — not destruction. We’re committed to presenting you our jewels with care, honouring the past, and protecting the future.